/* The hero makes a complete case: relevant need, visible proof, clear first step. */
body.conviction-v13 .hero.hero-v13{display:block;width:100%;max-width:none;margin:0;padding:42px 0 0;background:radial-gradient(ellipse at 90% 12%,#39544277,transparent 47%),radial-gradient(ellipse at 0 100%,#37654a44,transparent 65%),#17392e;color:#fff4db;isolation:isolate;overflow:hidden}
.hero-layout-v13{display:grid;grid-template-columns:1.08fr 1fr;gap:30px 70px;align-items:center}
.hero-audience-v13{display:flex;align-items:center;gap:10px;font:11px/1.5 var(--mono);letter-spacing:.065em;color:#d3dfb7;margin-bottom:21px}
.hero-audience-v13>span{display:grid;place-items:center;width:27px;height:27px;border:1px solid #729479;border-radius:50%;font:20px/1 var(--sans);color:#e2e9c2;flex-shrink:0}
body.conviction-v13 .hero-v13 h1{font-size:clamp(55px,5.1vw,75px);font-weight:540;line-height:1.045;letter-spacing:-.06em;color:#fff2d4}
body.conviction-v13 .hero-v13 h1>span{display:block}
body.conviction-v13 .hero-v13 h1 em{display:block;width:fit-content;font-size:1.12em;line-height:1.12;letter-spacing:-.05em;color:#ffae83;position:relative;isolation:isolate}
.hero-v13 h1 em:after{content:"";position:absolute;left:0;right:-8px;bottom:5px;height:11px;border-radius:60%;background:#f0a9811a;z-index:-1;transform:rotate(-2deg)}
.hero-message-v13{font-size:20px;line-height:1.65;color:#d3ddca;margin-top:22px;max-width:615px}
.hero-message-v13 strong{font-weight:550;color:#fff0d3}
.hero-payoff-v13{font-size:17px;line-height:1.65;color:#d3ddca;max-width:545px;margin-top:15px}
.hero-decision-v13{display:flex;align-items:center;gap:26px;margin-top:25px;padding-top:22px;border-top:1px solid #67816a75}
.hero-price-v13{display:flex;flex-direction:column;gap:5px;flex-shrink:0}
.hero-price-v13>span{font:10px/1.5 var(--mono);letter-spacing:.07em;color:#c7d6ae}
.hero-price-v13>strong{font-size:72px;line-height:1;letter-spacing:-.075em;font-weight:500;color:#fff0ce}
.hero-decision-v13>div:last-child{display:flex;flex-direction:column;gap:7px}
.hero-decision-v13>div>b{font-size:20px;line-height:1.3;font-weight:500;letter-spacing:-.025em;color:#fff0d2}
.hero-decision-v13>div>span:last-child{font-size:13px;line-height:1.5;color:#c5d4b9}
body.conviction-v13 .hero-v13 .hero-actions{margin-top:22px;gap:20px;align-items:center;flex-wrap:wrap}
body.conviction-v13 .hero-v13 .hero-primary-v13{min-height:61px;padding:18px 26px;background:#ff7748;color:#1d2b22;font-size:18px;border-color:#ff9972;border-radius:6px;gap:40px;box-shadow:0 6px 0 #08281955}
body.conviction-v13 .hero-v13 .hero-primary-v13:hover{background:#ff8c63;box-shadow:0 8px 20px #08281966}
.hero-watch-v13{display:grid;grid-template-columns:32px auto;column-gap:9px;align-items:center;text-align:left;background:transparent;border:0;padding:4px 0;font-size:15px;font-weight:500;line-height:1.45;min-height:48px;color:#fff0d7}
.hero-watch-v13>span{grid-row:1/3;display:grid;place-items:center;width:32px;height:32px;border:1px solid #acbd95;border-radius:50%;font-size:11px;padding-left:2px}
.hero-watch-v13 small{grid-column:2;color:#c6d4b3;font-size:12px;font-weight:400}.hero-watch-v13:hover{text-decoration:underline;text-underline-offset:4px}
.hero-fit-v13{display:flex;gap:7px;font-size:12px;line-height:1.6;margin-top:17px;color:#cfdbc1}.hero-fit-v13>span{color:#c1d5a1}
body.conviction-v13 .hero-visual.hero-evidence-v13{position:relative;display:block;width:100%;height:auto;min-height:0;max-width:none;margin:0;background:#faf6eb;border:1px solid #d6dabf;border-radius:14px;box-shadow:0 24px 55px #061c2738;transform:none;padding:24px;color:#243b2b}
.hero-evidence-top-v13{display:flex;justify-content:space-between;align-items:center;gap:12px;margin-bottom:15px}
.hero-evidence-top-v13>span{display:flex;gap:8px;align-items:center;font:10px/1.6 var(--mono);letter-spacing:.045em;color:#536b49}
.hero-evidence-top-v13 i{width:6px;height:6px;background:#527b46;border-radius:50%}
.hero-evidence-top-v13>b{font:12px/1.4 var(--mono);color:#8e9c7c;display:flex;gap:10px;align-items:center}.hero-evidence-top-v13>b>span{font:22px/1 var(--sans);color:#657e52}
body.conviction-v13 .hero-evidence-v13 h2{font-size:31px;line-height:1.1;letter-spacing:-.045em;color:#2b442e;font-weight:540;margin-bottom:20px}
.hero-evidence-v13 h2 em{color:#92502d;font-size:1.06em}
.hero-input-v13{border:1px solid #dfd5bf;border-left:3px solid #ca9d7a;border-radius:5px;background:#f0e9dc;padding:14px 16px}
.hero-input-v13>span,.hero-output-v13>div>span{font:9px/1.5 var(--mono);letter-spacing:.045em;color:#7a634b}
.hero-input-v13 p{font-size:17px;line-height:1.55;color:#665747;margin-top:7px;letter-spacing:-.015em}
.hero-input-v13 strong{font-weight:500;text-decoration:underline;text-decoration-color:#bda48a;text-underline-offset:3px}
.hero-transform-v13{display:flex;align-items:center;justify-content:center;gap:9px;padding:10px 0;color:#61754f;font:8px/1.4 var(--mono);letter-spacing:.025em}.hero-transform-v13>span:first-child{font:22px/1 var(--sans)}
.hero-output-v13{background:#fffdf5;border:1px solid #b6c79e;border-radius:6px;overflow:hidden}
.hero-output-v13>div{display:flex;justify-content:space-between;align-items:center;padding:11px 15px 0}.hero-output-v13>div>span{color:#587447}.hero-output-v13>div>b{font-size:15px;color:#527843;line-height:1;font-weight:500}
.hero-output-v13 dl{margin:5px 15px 12px;font-size:16px;line-height:1.5}
.hero-output-v13 dl>div{display:grid;grid-template-columns:64px 1fr;gap:13px;padding:6px 0;border-bottom:1px solid #e6e6d7}.hero-output-v13 dl>div:last-child{border:0}
.hero-output-v13 dt{font-weight:550;color:#3f6040}.hero-output-v13 dd{margin:0;color:#465441}
.hero-output-v13>p{display:flex;align-items:center;gap:8px;background:#e4ecd3;border-top:1px solid #c5d3ad;padding:10px 14px;font-size:12px;line-height:1.5;color:#3e5d36}.hero-output-v13>p>span{font-size:16px}
.hero-recording-v13{display:grid;grid-template-columns:105px 1fr;gap:14px;width:100%;text-align:left;align-items:center;margin-top:17px;padding:12px;background:#203f30;border:1px solid #466147;border-radius:7px;color:#fff2d7;transition:background .2s ease}
.hero-recording-thumb-v13{position:relative;display:block;overflow:hidden;border:1px solid #aabb91;border-radius:3px}
.hero-recording-thumb-v13>img{width:100%;aspect-ratio:16/10;object-fit:cover}.hero-recording-thumb-v13>b{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);display:grid;place-items:center;width:27px;height:27px;font-size:10px;background:#fff8e7e6;color:#21402e;border-radius:50%;padding-left:2px}
.hero-recording-v13>span:last-child{display:flex;flex-direction:column;gap:4px}.hero-recording-v13 small{font:8px/1.5 var(--mono);letter-spacing:.035em;color:#d1ddba}.hero-recording-v13 strong{font-size:20px;line-height:1.15;letter-spacing:-.035em;font-weight:500}.hero-recording-v13>span>span{font-size:12px;line-height:1.5;color:#d2debe}.hero-recording-v13>span>span>b{color:#ffb28e;margin-left:12px;font-size:17px;font-weight:400}.hero-recording-v13:hover{background:#2c513a}
.hero-example-note-v13{font-size:10px;line-height:1.55;color:#626f54;margin-top:9px;text-align:center}
.hero-reasons-bar-v13{grid-column:1/-1;display:grid;grid-template-columns:1.65fr .65fr .7fr 1fr 1fr;align-items:center;gap:28px;padding:26px 0 30px;border-top:1px solid #66826b66;margin-top:0}
.hero-bar-intro-v13>span{font:9px/1.5 var(--mono);letter-spacing:.045em;color:#c4d3ae}.hero-bar-intro-v13 p{font-size:19px;line-height:1.4;color:#f7e6c4;margin-top:6px}.hero-bar-intro-v13 em{font-size:1.1em}
.hero-reasons-bar-v13>div:not(:first-child){display:flex;flex-direction:column;gap:5px}.hero-reasons-bar-v13 strong{font-size:38px;line-height:1;font-weight:500;letter-spacing:-.045em;color:#ffe4bd}.hero-reasons-bar-v13 strong>span{font-size:20px;margin-left:2px}.hero-reasons-bar-v13>div>span:last-child{font-size:12px;line-height:1.5;color:#c6d7ba}
.hero-reasons-bar-v13 .hero-bar-caption-v13{flex-direction:row!important;gap:11px!important;align-items:center}.hero-bar-caption-v13>span:first-child{font-size:24px;color:#d3e4b1}
body.conviction-v13 .hero-v13 :is(button,a):focus-visible{outline-color:#ffc493}
body.conviction-v13 .hero-evidence-v13 :focus-visible{outline-color:#27684b}
.hero-input-v13>span{display:block}
.hero-transform-v13{padding-block:6px}
.hero-evidence-top-v13{margin-bottom:12px}
body.conviction-v13 .hero-evidence-v13 h2{margin-bottom:16px}
.hero-evidence-v13 h2 em{font-size:1em}
.hero-output-v13 dl>div{padding-block:5px}
@media(max-width:1250px){
 .hero-layout-v13{gap:35px 39px;grid-template-columns:1.03fr 1fr}
 body.conviction-v13 .hero-v13 h1{font-size:clamp(53px,5.05vw,65px)}
 .hero-message-v13{font-size:19px}.hero-payoff-v13{font-size:16px}.hero-decision-v13{gap:20px}.hero-decision-v13>div>b{font-size:18px}
 body.conviction-v13 .hero-v13 .hero-primary-v13{gap:24px;padding:17px 22px;font-size:17px}.hero-watch-v13{font-size:14px}
 body.conviction-v13 .hero-visual.hero-evidence-v13{padding:20px}body.conviction-v13 .hero-evidence-v13 h2{font-size:29px}
 .hero-input-v13 p{font-size:16px}.hero-output-v13 dl{font-size:15px}.hero-reasons-bar-v13{gap:20px;grid-template-columns:1.5fr .65fr .65fr 1fr}.hero-reasons-bar-v13 .hero-bar-caption-v13{display:none}
}
@media(max-width:1000px){
 body.conviction-v13 .hero.hero-v13{padding-top:38px}.hero-layout-v13{grid-template-columns:1fr;gap:32px}
 body.conviction-v13 .hero-v13 h1{font-size:clamp(56px,8vw,76px)}
 .hero-message-v13{max-width:700px;font-size:20px}.hero-payoff-v13{max-width:680px;font-size:18px}.hero-decision-v13{max-width:650px}.hero-audience-v13{font-size:12px}
 body.conviction-v13 .hero-visual.hero-evidence-v13{max-width:680px;margin:auto;padding:26px}
 body.conviction-v13 .hero-evidence-v13 h2{font-size:35px}.hero-input-v13 p{font-size:19px}.hero-output-v13 dl{font-size:18px}.hero-output-v13 dl>div{grid-template-columns:80px 1fr;padding:8px 0}
 .hero-evidence-top-v13>span{font-size:11px}.hero-input-v13>span,.hero-output-v13>div>span{font-size:10px}.hero-transform-v13{font-size:10px}.hero-output-v13>p{font-size:14px}.hero-recording-v13{grid-template-columns:135px 1fr}.hero-recording-v13 strong{font-size:23px}.hero-recording-v13 small{font-size:10px}.hero-recording-v13>span>span{font-size:14px}.hero-example-note-v13{font-size:12px}
}
@media(max-width:619px){
 body.conviction-v13 .hero.hero-v13{padding-top:31px}.hero-layout-v13{gap:29px}
 .hero-audience-v13{font-size:9px;letter-spacing:.02em;gap:8px;margin-bottom:19px}.hero-audience-v13>span{width:24px;height:24px;font-size:18px}
 body.conviction-v13 .hero-v13 h1{font-size:clamp(43px,10.4vw,60px);letter-spacing:-.055em;line-height:1.06}
 body.conviction-v13 .hero-v13 h1 em{font-size:1.1em}
 .hero-message-v13{font-size:18px;line-height:1.65;margin-top:21px}.hero-payoff-v13{font-size:16px;line-height:1.6;margin-top:13px}
 .hero-decision-v13{gap:18px;margin-top:20px;padding-top:18px}.hero-price-v13>span{font-size:9px;letter-spacing:.02em}.hero-price-v13>strong{font-size:65px}.hero-decision-v13>div>b{font-size:17px}.hero-decision-v13>div>span:last-child{font-size:12px}
 body.conviction-v13 .hero-v13 .hero-actions{display:grid;grid-template-columns:1fr;gap:13px;margin-top:18px}
 body.conviction-v13 .hero-v13 .hero-primary-v13{width:100%;font-size:18px;min-height:58px;padding:16px 22px}
 .hero-watch-v13{display:flex;justify-content:center;gap:10px;font-size:15px;min-height:44px}.hero-watch-v13>span{width:27px;height:27px}.hero-watch-v13 small{font-size:12px}.hero-fit-v13{font-size:12px;justify-content:center;text-align:center;margin-top:8px}
 body.conviction-v13 .hero-visual.hero-evidence-v13{padding:18px;border-radius:11px}body.conviction-v13 .hero-evidence-v13 h2{font-size:27px;margin-bottom:18px}.hero-evidence-top-v13{margin-bottom:13px}.hero-evidence-top-v13>span{font-size:9px;letter-spacing:.015em}.hero-evidence-top-v13>b{font-size:10px}
 .hero-input-v13{padding:12px}.hero-input-v13 p{font-size:16px;line-height:1.5}.hero-input-v13>span,.hero-output-v13>div>span{font-size:9px}.hero-transform-v13{font-size:8px;gap:7px;padding:10px 0;text-align:center}
 .hero-output-v13>div{padding:10px 11px 0}.hero-output-v13 dl{font-size:15px;line-height:1.5;margin:5px 11px 9px}.hero-output-v13 dl>div{grid-template-columns:58px 1fr;gap:9px;padding:7px 0}.hero-output-v13>p{padding:10px;font-size:12px;line-height:1.5;align-items:flex-start}
 .hero-recording-v13{grid-template-columns:85px 1fr;gap:11px;margin-top:14px;padding:11px}.hero-recording-v13 small{font-size:8px}.hero-recording-v13 strong{font-size:19px}.hero-recording-v13>span>span{font-size:11px}.hero-example-note-v13{font-size:10px;line-height:1.5}
 .hero-reasons-bar-v13{grid-template-columns:repeat(3,minmax(0,1fr));gap:24px 16px;padding:22px 0 27px}.hero-bar-intro-v13{grid-column:1/-1}.hero-bar-intro-v13>span{font-size:10px}.hero-bar-intro-v13 p{font-size:20px}.hero-reasons-bar-v13 strong{font-size:34px}.hero-reasons-bar-v13>div>span:last-child{font-size:12px}
}
@media(max-width:370px){
 .hero-audience-v13{font-size:8px;gap:6px}body.conviction-v13 .hero-v13 h1{font-size:38px}.hero-message-v13{font-size:17px}.hero-payoff-v13{font-size:15px}.hero-decision-v13{gap:13px}.hero-decision-v13>div>b{font-size:16px}.hero-price-v13>span{font-size:8px}.hero-price-v13>strong{font-size:61px}
 body.conviction-v13 .hero-visual.hero-evidence-v13{padding:15px}body.conviction-v13 .hero-evidence-v13 h2{font-size:24px}.hero-evidence-top-v13>span{font-size:8px}.hero-output-v13 dl{font-size:14px}.hero-output-v13 dl>div{grid-template-columns:52px 1fr;gap:8px}.hero-recording-v13{grid-template-columns:65px 1fr;gap:9px}.hero-recording-v13 strong{font-size:18px}.hero-recording-v13 small{font-size:7px}.hero-reasons-bar-v13>div>span:last-child{font-size:11px}
}
@media(prefers-reduced-motion:reduce){.hero-recording-v13{transition:none}}